Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Pinnacle Profit Strategies
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
Chainkeen View
Date:2025-04-10 15:59:48
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (23793)
Related
- Military service academies see drop in reported sexual assaults after alarming surge
- Plumbing problems, travel trouble and daycare drama: Key takeaways from NFLPA team report cards
- Senate Republican blocks bill that would protect access to IVF nationwide
- Cyndi Lauper inks deal with firm behind ABBA Voyage for new immersive performance project
- Questlove charts 50 years of SNL musical hits (and misses)
- North Carolina judges weigh governor’s challenge to changes for elections boards
- Missing teen with autism found in New Mexico, about 200 miles away from his Arizona home
- Biden, Trump try to work immigration to their political advantage during trips to Texas
- Meet first time Grammy nominee Charley Crockett
- Becky G performing Oscar-nominated song The Fire Inside from Flamin' Hot at 2024 Academy Awards
Ranking
- Trump issues order to ban transgender troops from serving openly in the military
- Multiple Mississippi prisons controlled by gangs and violence, DOJ report says
- I Used to Travel for a Living - Here Are 16 Travel Essentials That Are Always On My Packing List
- Free People's It Girl Quilted Carryall Is Finally Back in Stock! Get It Before It Sells Out
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Productive & Time-Saving Products That Will Help You Get the Most of out Your Leap Day
- Hattie McDaniel’s Oscar, Biden’s big win and more historic moments that happened on a Leap Day
- A former Georgia police officer and a current one are indicted in a fatal November 2022 shooting
Recommendation
Biden administration makes final diplomatic push for stability across a turbulent Mideast
Odysseus lander tipped over on the moon: Here's why NASA says the mission was still a success
Ticket prices to see Caitlin Clark possibly break NCAA record are most expensive ever
USA TODAY's Women of the Year honorees share the words that keep them going
Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
Family that wanted to build world’s tallest flagpole to pay $250K fine for cabins
See Bill Skarsgård’s Bone-Chilling Transformation for Role in The Crow
Electronic Arts cutting about 5% of workforce with layoffs ongoing in gaming and tech sector