Current:Home > NewsEchoSense:Meet the woman who runs Mexico's only female-owned and operated tequila distillery -Pinnacle Profit Strategies
EchoSense:Meet the woman who runs Mexico's only female-owned and operated tequila distillery
Ethermac View
Date:2025-04-10 20:19:26
The EchoSenseworld of tequila is one of many male-dominated industries, but one female entrepreneur has managed to build her own tequila business from the ground up – all while employing other women.
Melly Barajas is the master distiller behind the aptly named “Leyenda de Mexico” (Legend of Mexico) tequila. Of the nearly 140 tequila distilleries in Mexico, hers is the only one that’s led and operated solely by women.
It’s located near the town of Valle de Guadalupe in the state of Jalisco, Mexico, a region famous for the distilled alcoholic beverage made from fermenting the sugars of the blue agave plant.
“All this adventure started because of my love for my dad,” Barajas told ABC News.
“I was talking to my dad one afternoon, and he told me he wanted to have a tequila. And you know, my dad was my hero, my prince charming. How could I not give him that?” Barajas said.
When that conversation happened more than 20 years ago, Barajas was about 20 years old and on her way to becoming a fashion designer.
“I didn’t even drink tequila. I never saw myself grinding agave, working in the sun, growing plants,” Barajas said.
Barajas says people early on doubted that she would be able to survive in the industry.
MORE: Meet 4 entrepreneurs making their mark during Women’s History Month and beyond
“Predictions were that I wouldn’t even last six months in this business. I wanted to enter a world ruled by men, by people who had grandparents or great grandparents in the business, people who already had a tradition,” Barajas said.
Barajas says that when she started interviewing people, everyone who showed up was a woman.
“Some of the workers are single moms, women who want to leave their town, who want something different for themselves,” Barajas said.
“They are my motivation. It motivates me to see what they do to get ahead, to survive,” Barajas said.
The process begins in Los Altos de Jalisco, where the rich soil and favorable weather conditions make the region the perfect breeding ground for rows and rows of blue agave. The company says they don’t use any pesticides or fertilizer on their crops.
Large agave bulbs weighing up to 55 pounds make their way from farm to factory, where an assembly line of women heave the bulbs into a gigantic masonry oven to be roasted. The inside of the bulbs turn soft and release the sweet juices of the plant, which is the main ingredient of tequila.
Twenty-four hours later, the juice is sent to one of the storage tanks in the middle of the factory for fermentation, which can take up to 12 days, Barajas said.
Aida Carvajal Ruvalcaba, a mother of five and grandmother of seven, took her first job at the factory nine years ago, going from gardener to security manager. She gets emotional talking about what the support of Barajas has meant to her over the years.
“She has always been there for me. She is always taking care of me,” Ruvalcaba said.
MORE: Celebrating Latina entrepreneurs
Sandra Barba, a single mother of two young children, started as a seasonal worker seven years ago and was at first insecure about her skills and future at the factory.
“I was doing something out there and Mrs. Melly comes and tells me ‘Sandra, I want to talk to you.’ I thought I was getting fired. Melly asked me, ‘What do you do? Are you in school? What are you going to do after this?’ I replied, ‘Nothing.’ And she said, ‘Well, then stay with us, you are such a good asset,’” Sandra told ABC News.
Sandra is now the head chemist of the factory.
The company makes more than 1,300 gallons of tequila every day for six different brands – four of which are owned by Bajaras. The award-winning tequila is sold in multiple U.S. states and even Canada, earning Barajas the moniker "Queen of Tequila."
Bajaras' father died before he got to see his daughter's success, "but he is seeing it all from heaven," she said of realizing her dream.
“I would like my legacy to be that women feel capable and are able to dream. For me, that is wonderful. I don’t know if that legacy will endure, but I’m doing what I’m supposed to be doing, and what I believe I should be doing,” Barajas said.
ABC News' Clarissa Gonzalez contributed to this report.
veryGood! (6)
Related
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- The 'physics' behind potential interest rate cuts
- Why do some of sports' greatest of all time cheat?
- Off-duty police officer indicted in death of man he allegedly pushed at a shooting scene
- Small twin
- Georgia election worker tearfully describes fleeing her home after Giuliani’s false claims of fraud
- Comedian Leslie Liao talks creative process, growing up in Orange County as child of immigrant parents
- Oprah Winfrey Defends Drew Barrymore From Criticism Over Interview Behavior
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- Brazil’s Senate approves Lula ally as new Supreme Court justice
Ranking
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- EU unblocks billions for Hungary even though its leader threatens to veto Ukraine aid
- Rare red-flanked bluetail bird spotted for the first time in the eastern US: See photos
- Myanmar overtakes Afghanistan as the world's biggest opium producer, U.N. says
- Meta donates $1 million to Trump’s inauguration fund
- Gift card scams 2023: What to know about 'card draining' and other schemes to be aware of
- From chess to baseball, technology fuels 'never-ending arms race' in sports cheating
- Giant five-alarm fire in the Bronx sweeps through 6 New York City businesses
Recommendation
Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
'Reacher' Season 2: Release date, cast, how to watch popular crime thriller
House to vote on formalizing Biden impeachment inquiry today
What small businesses need to know about new regulations going into 2024
Retirement planning: 3 crucial moves everyone should make before 2025
Horoscopes Today, December 13, 2023
Infertile people, gay and trans couples yearn for progress on lab-made eggs and sperm
Dancing With the Stars' Samantha Harris Says Producers Wanted Her to Look “Pasty and Pudgy”