Current:Home > MarketsRekubit-A new film explains how the smartphone market slipped through BlackBerry's hands -Pinnacle Profit Strategies
Rekubit-A new film explains how the smartphone market slipped through BlackBerry's hands
NovaQuant View
Date:2025-04-10 10:44:28
Like a lot of people,Rekubit I'm a longtime iPhone user — in fact, I used an iPhone to record this very review. But I still have a lingering fondness for my very first smartphone — a BlackBerry — which I was given for work back in 2006. I loved its squat, round shape, its built-in keyboard and even its arthritis-inflaming scroll wheel.
Of course, the BlackBerry is now no more. And the story of how it became the hottest personal handheld device on the market, only to get crushed by the iPhone, is told in smartly entertaining fashion in a new movie simply titled BlackBerry.
Briskly adapted from Jacquie McNish and Sean Silcoff's book Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry, this is the latest of a few recent movies, including Tetris and Air, that show us the origins of game-changing new products. But unlike those earlier movies, BlackBerry is as much about failure as it is about success, which makes it perhaps the most interesting one of the bunch.
It begins in 1996, when Research In Motion is just a small, scrappy company hawking modems in Waterloo, Ontario. Jay Baruchel plays Mike Lazaridis, a mild-mannered tech whiz who's the brains of the operation. His partner is a headband-wearing, Teenage Mutant Ninja Turtles-loving goofball named Douglas Fregin, played by Matt Johnson, who also co-wrote and directed the movie.
Johnson's script returns us to an era of VHS tapes and dial-up internet, when the mere idea of a phone that could handle emails — let alone games, music and other applications — was unimaginable. That's exactly the kind of product that Mike and Doug struggle to pitch to a sleazy investor named Jim Balsillie, played by a raging Glenn Howerton, from It's Always Sunny in Philadelphia.
Jim knows very little about tech but senses that the Research In Motion guys might be onto something, and he joins their ragtag operation and tries to whip their slackerish employees into shape. And so, after a crucial deal with Bell Atlantic, later to be known as Verizon, the BlackBerry is born. And it becomes such a hit, so addictive among users, that people start calling it the "CrackBerry."
The time frame shifts to the early 2000s, with Research In Motion now based in a slick new office, with a private jet at its disposal. But the mix of personalities is as volatile as ever — sometimes they gel, but more often they clash.
Mike, as sweetly played by Baruchel, is now co-CEO, and he's still the shy-yet-stubborn perfectionist, forever tinkering with new improvements to the BlackBerry, and refusing to outsource the company's manufacturing operations to China. Jim, also co-CEO, is the Machiavellian dealmaker who pulls one outrageous stunt after another, whether he's poaching top designers from places like Google or trying to buy a National Hockey League team and move it to Ontario. That leaves Doug on the outside looking in, trying to boost staff morale with Raiders of the Lost Ark movie nights and maintain the geeky good vibes of the company he started years earlier.
As a director, Johnson captures all this in-house tension with an energetic handheld camera and a jagged editing style. He also makes heavy use of a pulsing synth score that's ideally suited to a tech industry continually in flux.
The movie doesn't entirely sustain that tension or sense of surprise to the finish; even if you don't know exactly how it all went down in real life, it's not hard to see where things are headed. Jim's creative accounting lands the company in hot water right around the time Apple is prepping the 2007 launch of its much-anticipated iPhone. That marks the beginning of the end, and it's fascinating to watch as BlackBerry goes into its downward spiral. It's a stinging reminder that success and failure often go together, hand in thumb-scrolling hand.
veryGood! (936)
Related
- Trump invites nearly all federal workers to quit now, get paid through September
- Social media and a new age of cults: Has the internet brought more power to manipulators?
- Why is Ravens TE Mark Andrews out vs. Texans? Latest on three-time Pro Bowler's injury status
- Social media and a new age of cults: Has the internet brought more power to manipulators?
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- State-backed Russian hackers accessed senior Microsoft leaders' emails, company says
- Loewe explores social media and masculinity in Paris fashion show
- Professor's deep dive into sobering planetary changes goes viral. Here's what he found.
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- North Korea stresses alignment with Russia against US and says Putin could visit at an early date
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Lamar Jackson and Ravens pull away in the second half to beat Texans 34-10 and reach AFC title game
- The Ravens are ready to give Dalvin Cook a shot, but there’s no telling what to expect
- Get 86% off Peter Thomas Roth, Tarte, It Cosmetics, Bareminerals, and More From QVC’s Master Beauty Class
- The Daily Money: Spending more on holiday travel?
- Judge orders release of ‘Newburgh Four’ defendant and blasts FBI’s role in terror sting
- Shawn Barber, Canadian world champion pole vaulter, dies at 29
- Sports Illustrated Swimsuit Issue, created to combat winter, became a cultural phenomenon
Recommendation
Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
Nuggets hand Celtics their first loss in Boston this season after 20 straight home wins
New Rust shooting criminal charges filed against Alec Baldwin for incident that killed Halyna Hutchins
The enduring appeal of the 'Sex and the City' tutu
See you latte: Starbucks plans to cut 30% of its menu
Owning cryptocurrency is like buying a Beanie Baby, Coinbase lawyer argues
California governor sacks effort to limit tackle football for kids
Reformed mobster went after ‘one last score’ when he stole Judy Garland’s ruby slippers from ‘Oz’